The New Image 20th Annual Christmas Store Program Brought Holiday Joy to More than 1,500 Needy Children

Springville, UT (March 3, 2015) –Lone tree USA was among several businesses and community supporters who came out this year to help New Image Emergency Shelter for the Homeless with their annual Christmas Store.  For over 20 years, they have provided toys, shoes, gift cards, refreshments, and a visit with Santa, for children of homeless and low-income families in the Los Angeles area.  The event was held on Saturday, December 20, 2014 at the Westin Hotel in Long Beach, California.  It served 547 homeless and low-income families with a total 1,641 children to date this year.

First time visitors, media, and celebrities were in awe of the Christmas Store, which was packed with wall to wall toys, bikes, scooters, skateboards, board games, dolls, clothes, shoes, and gift cards.  Families were pre-qualified and invited by appointment only.  Families lined up in the lobby, once their names were called, children with smiling faces rushed in to pick out 4-5 toys, meet celebrities, and take photos with Santa, Shrek, Snow White, Batman, and Olaf.  Before leaving, parents with a family size of 6 or more were gifted with Big Saver Foods and Walmart Gift Cards to help with their holiday meals.

Each night there are over 58,423 homeless men, women, and children on the streets of Los Angeles.  New Image Emergency Shelter for the Homeless is a non-profit Tax Exempt Corporation, which serves the Los Angeles homeless and low-income community through programs designed to provide transitional housing and comprehensive supportive services.  The Christmas Store is just one of their seven programs they run annually.  Lone Tree USA was honored to help them in achieving their goal this year to spread cheer amongst this much deserving community.


Media Contact:

Heather Reid

Tel: 1-(385) 505-4854

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